Katherine Farrell
10 Lessons in 25 Years
1. Money Matters
Anyone can start a business, but not everyone can make it last.
2. Fake It Til You Make It
Confidence comes from experience. Present yourself like a pro from the start and eventually, you'll get there!
3. You Are Not an Island
Support comes from your community, friends, neighbors and competitor.
Put yourself out there, keep networking and know whats going on in the world- locally and nationally.
4. Dont Be the Florist
Stay true to your core and what you know.
Its better to be the best in one field than mediocre in many.
5. Pick the Best Team
Trust who you hire, but act fast when you know something isnt right.
6. Life is a Balancing Act
Know when to say no. Being the business owner doesn't mean working 24 hours a day. Pace yourself.
7. Stand Your Ground
Listen with an open mind but trust yourself.
Most people aren't looking for a free meal, but an ear to listen.
8. Establish Your Corporate Values
Maintain your integrity. You know when your product isn't up to par.
9. Measure Your Success
Setting goals is the only way to know when you've reached success. What does it look like?
10. Its Not Personal, Its Business
Company failures are not your failures. Keep your head up, dry your eyes and push through.
February 12th, 2010
Eastern Michigan University CEO Conference
